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Step 3: determining the competitive value of strategic fit in diversified companies course hero
Step 3: determining the competitive value of strategic fit in diversified companies course hero













step 3: determining the competitive value of strategic fit in diversified companies course hero

Includes bibliographical references and index. Strategic management: concepts and cases / Fred R. Library of Congress Cataloging-in-Publication Data David, Fred R.

step 3: determining the competitive value of strategic fit in diversified companies course hero

Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. Manufactured in the United States of America. Copyright © 2011, 2009, 2007 by Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. Printer/Binder: Courier/Kendallville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: 10/12 Times Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. This page intentionally left blank Strategic Management CONCEPTS AND CASES Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Product Development Manager: Ashley Santora Editorial Project Manager: Claudia Fernandes Editorial Assistant: Meg O’Rourke Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Associate Production Project Manager: Ana Jankowski Operations Specialist: Ilene Kahn Art Director: Steve Frim Text and Cover Designer: Judy Allan Manager, Visual Research: Beth Brenzel Manager, Rights and Permissions: Zina Arabia Image Permission Coordinator: Cynthia Vincenti Manager, Cover Visual Research & Permissions: Karen Sanatar Cover Art: Vetta TM Collection Dollar Bin: istockphoto Editorial Media Project Manager: Ashley Lulling Production Media Project Manager: Lisa Rinaldi Full-Service Project Management: Thistle Hill Publishing Services, LLC Composition: Integra Software Services, Ltd.















Step 3: determining the competitive value of strategic fit in diversified companies course hero